Introduction
This article explores the history of HempWorx, a company that carved out a strong position in the wellness market through hemp-derived products. Founded during the early rise of the CBD movement, HempWorx grew from a small startup into a well-known name in the hemp and CBD space.
Since its launch, HempWorx has reflected the broader shift in consumer awareness and acceptance of hemp-based wellness solutions. Its journey highlights how education, quality standards, and adaptability helped the brand grow alongside an evolving industry.
Early History and Foundation (2017–2018)
HempWorx was founded in 2017 by Josh Zwagil and Jenna Zwagil, whose personal experiences with CBD inspired them to create a company focused on transparency, reliability, and product quality.
At a time when the CBD industry was still emerging, HempWorx set out to raise standards rather than chase trends. The company launched with a small, focused product lineup, allowing it to concentrate on sourcing, formulation, and consumer trust instead of rapid expansion.
The passage of the 2018 U.S. Farm Bill played a major role in legitimizing hemp-derived CBD, and HempWorx was well positioned to benefit from this shift as consumer interest accelerated.
Early Challenges and Milestones (2018–2019)
Between 2018 and 2019, HempWorx navigated a rapidly changing regulatory landscape. CBD regulations varied widely by region, creating challenges for sourcing, labeling, and distribution. HempWorx responded by prioritizing compliance, third-party testing, and transparency.
Key milestones during this period included:
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Establishing rigorous testing and quality standards
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Strengthening supply chain relationships
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Building consumer confidence through education
These efforts helped HempWorx establish credibility during a time when trust was critical in the CBD market.
Growth and Expansion (2020–2022)
From 2020 through 2022, HempWorx expanded its product offerings to include CBD oils, topicals, pet products, and additional wellness formulations. Growth during this period was driven by rising consumer demand for natural and holistic wellness solutions.
HempWorx also expanded into new markets, carefully navigating international regulations while maintaining consistent quality standards. Strategic partnerships and operational improvements strengthened its infrastructure and supported sustainable growth.
Education remained a priority, with the brand continuing to help consumers better understand hemp-derived products and their role in wellness routines.
Market Maturity and Product Streamlining (2023–2024)
As the CBD market matured between 2023 and 2024, HempWorx began streamlining its product lineup. Some products were discontinued or phased out based on regulatory considerations, sourcing requirements, and long-term sustainability goals.
While these changes led to some customer confusion, they reflected a broader industry trend toward tighter compliance, clearer positioning, and more focused product offerings.
Transition and Integration (Late 2025–February 2026)
In late 2025, HempWorx entered a major transition as branding, operations, and select product lines began moving under Immunotec, a global wellness company known for its science-backed products.
As part of this transition:
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Branding and back-office systems are now handled by Immunotec
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Select HempWorx and MyDailyChoice products are being integrated
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Infrastructure and global support were strengthened
Beginning February 2026, all HempWorx products are scheduled to be fully featured on the Immunotec website, providing a centralized and stable platform for customers.
Current Status and Future Outlook (2026 and Beyond)
Today, HempWorx continues as part of a larger, more structured wellness ecosystem. Its focus on quality, compliance, and education remains central as consumer demand for hemp-derived and natural wellness products continues to grow.
Industry trends point toward increased interest in holistic wellness, and HempWorx is positioned to remain relevant by aligning with established infrastructure, evolving regulations, and long-term product development strategies.
Conclusion
The history of HempWorx is a story of growth, adaptation, and evolution. From its founding in 2017, through rapid expansion, market maturation, and its transition under Immunotec, the brand’s journey mirrors the development of the hemp and CBD industry itself.
By focusing on quality, compliance, and consumer trust, HempWorx has played a meaningful role in shaping the wellness landscape—and its next chapter is built on a stronger, more sustainable foundation.
